Chances are, you’re not making as much as you can from your eBay business. And if you are planning to start one, you want to learn how to maximize your profits from your eBay venture. Or maybe you just want to learn how to write more effective auction listings. Writing a “killer listing” is one of the secrets of Powersellers. After all, selling online does not mean you don’t have to be a salesman. You must still do a little selling, since selling services and products do require you to persuade your prospects to whip out their wallet and buy whatever it is you are offering.
First off, if you want to maximize your listing, you should be aiming to grab both sales AND leads. This maximizes your earning potential. Out of everyone who comes to your listing, not everyone is going to buy. That much is obvious. However, if you can capture some of those people who didn’t buy into your email newsletter, you can follow-up with them. Experts state that it takes up to 7 messages before a customer buys from you.
You should create an About Me page and link to it. You can link to your own website in your About Me page and this is where you will get subscribers to your newsletter. You should use an autoresponder to capture leads into your email newsletter.
Place a link to your About Me page at the top of your listing. This ensures that people won’t miss it. Then, below that link, write a headline for your main product. Make sure your headline states the main benefits, such as a limited time offer, rare, or pristine condition, among other possible benefits.
Post up a killer picture of your listing so customers can see your product and make sure you state your return and shipping policy as well.
Fabian Tan is the author of the free 51-Page Report:
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